Introduction
Some cameras change the way we see the world. The Hasselblad XPan and its twin, the Fujifilm TX-1, are two such cameras—redefining panoramic photography in a way no other 35mm film camera ever has. Unlike conventional 35mm shooters, these cameras offer a cinematic format that stretches beyond the ordinary, producing stunning, high-quality negatives nearly twice the width of a standard frame.
But what makes them truly special? Is one better than the other? And why did a brand like Hasselblad, known for its legendary medium format cameras, dive into the world of 35mm panoramic photography? In this article, we’ll break down their origins, differences, and why both remain highly sought-after today. Whether you're a seasoned film photographer or just curious about these unique cameras, you’re in for a deep dive into a format that continues to captivate.
Let’s get started.
The 65:24mm Panorama Format – A Cinematic Vision
The format is a truly unique format, similar to the ones used by cinematic cameras used by cinematographers for cinema. Unlike conventional cameras these cameras offer an expansive field of view that remains virtually unmatched. All other cameras that use this format are almost all older than the Fujifilm TX-1 or Hasselblad Xpan. While a handful of other panoramic cameras exist—such as the Linhof Technorama (which requires an adapter to achieve this format), the Noblex swing-lens camera (66x24mm), and the Widelux F7, F8, and F9—they are either mechanically different or significantly older. Instant-format alternatives like the Linhof are bulkier and less practical for handheld use, making the XPan and TX-1 stand out as uniquely portable solutions for panoramic photography.
A medium format perspective on 35mm film
Despite it using standard 35mm film, the Xpan and TX-1 are not the same as a normal 35mm film cameras, its width it is more similar to a medium format sized negative, almost doubling the 35mm film standard frame. Creating extremely high quality negatives. The advantage lies in their versatility—unlike fixed-format panoramic cameras, they accommodate any 35mm film stock, providing an extensive range of creative possibilities for photographers.
Practicality meets cinematic storytelling
Practically speaking due to its small size and extreme high quality build, the Hasselblad Xpan is durable enough to be used for street photography, portraiture and the obvious landscapes. Its compact form, combined with its high-quality optics, makes it a powerful tool for storytelling. The ability to capture scenes with a cinematic frame elevates its appeal beyond traditional still photography. In my opinion the perfect camera for creative storytelling that can be used in any situation. The Hasselblad Xpan is a small cinematic masterpiece.
Film reasons newsletter
Many good reasons to sign up to the newsletter, but to name a few:
Test prints at production price
Behind the scenes
Free goodies
Hasselblad’s Only 35mm Film Camera
Hasselblad, historically known for its robust medium format bulky cameras - famously used by NASA on the moon - ventured into the 35mm photography realm with the Xpan. With the Hasselblad reputation, and a market opportunity the idea for a true panoramic film camera was born. This allowed them to reach a broader audience (35mm film users) without the need to invest the capital that would be required for a medium format panoramic film camera.
While Fujifilm handled production in Japan, Hasselblad secured global marketing rights—except in Japan, where the camera was sold under Fujifilm’s branding as the TX-1. Though functionally identical, the cameras differ slightly in aesthetics: the XPan sports a dark grey finish, while the TX-1 features a silver body with color-matched lenses. Internally, however, they are the same finely engineered instrument.
A Collaboration Between Fujifilm and Hasselblad
The Hasselblad didn’t just come about, because they didn’t have the experience with the technology that was required for the powerhouse 35mm panorama they wanted to build. For that reason they teamed up with Fujifilm to build a one of a kind camera. Fujifilm manufactured the camera in Japan for Hasselblad. Fujifilm had experience in manufacturing 35mm film cameras and panorama cameras. While Fujifilm handled production in Japan, Hasselblad secured global marketing rights—except in Japan, where the camera was sold under Fujifilm’s branding as the TX-1. Though functionally identical, the cameras differ slightly in aesthetics: the XPan sports a dark grey finish, while the TX-1 features a silver body with color-matched lenses. Internally, however, they are the same finely engineered instrument.
3 High-Quality Hasselblad XPan Lenses – Optical Excellence
To complement its unique format, the XPan system features three dedicated lenses designed to expose an ultra-wide frame with minimal distortion. Which basically means that these three lenses are build for a 35mm camera, but designed to expose a medium format sized film. Truly unique lenses.
The following lenses are available:
The Hasselblad Xpan 45mm f/4 lens – The standard panoramic lens, offering a horizontal field of view equivalent to a 24mm lens.
The Hasselblad Xpan 90mm f/4 lens – Ideal for portraiture and compression, providing a perspective similar to a 50mm lens in width.
The Hasselblad Xpan 30mm f/5.6 lens – A rare ultra-wide lens featuring a dedicated center filter and an attachable rangefinder. Unfortunately, due to its scarcity, it commands a high price on the second-hand market.
Each of these lenses is optically exceptional, engineered specifically to cover the expansive 65mm-wide frame with uniform sharpness.
A Modern Analogue – Timeless Design and Functionality
Despite being a late-20th-century design, the XPan/TX-1 incorporates modern conveniences that streamline its operation. Features such as auto-exposure, motorized film advance, and DX coding make it intuitive to use. Upon loading a roll, the camera unwinds the entire film spool, progressively winding it back into the canister as each frame is exposed—an added safeguard against accidental light leaks. A range finder with an exposure indicator.
Whilst designed to be more portable, the Xpan is made of titanium, not particularly lightweight. A highly durable material, but perhaps not the best choice considering weight. Additionally, the paint finish is prone to wear, and the manual focusing mechanism, though precise, can be delicate over time. However, with proper care, these cameras are built to last for generations.
Key Differences Between the Hasselblad XPan and Fujifilm TX-1
Considering the two different brands and their two different reputations, the design is basically identical. Functionality and reliability are equivalent. When considering repairability, the Fujifilm might be more convenient at this point in time than the Hasselblad, because the Japanese take their craft very seriously.
Availability varies by region—Hasselblad’s version is more prevalent in Europe and North America, while the TX-1 is primarily found in Japan. Though the XPan carries the prestige of the Hasselblad name, the TX-1 offers identical performance at a comparable price point. Ultimately, their value on the resale market is determined by collector demand and regional availability rather than significant performance differences.
Which One is Right for You?
When deciding which one to buy, it worth considering a few things. Your budget, your aesthetics and region you live in. Depending on your region the price might be higher for an Hasselblad than for the Fujifilm. Consider regional availability into account, but also desirability. The Fujifilm might be less commonly available, but perhaps less desired, therefore available at lower price point.
Then budgeting, make sure the have a lump sump of money available. These cameras are not cheap! Additionally, repairability isn’t affordable either. Therefore consider your purchase well before acquiring such an expensive beast.
Since both cameras share identical internal components, choosing between them often comes down to aesthetics and availability of accessories. Finding compatible lenses may be easier depending on your region, so sourcing the right camera-lens combination is essential. If these factors are of no concern, either model is a worthy investment—offering a truly unique photographic experience. These cameras are built to be used, not merely displayed, and their panoramic perspective offers an unparalleled way to capture the world.
Conclusion
Both Hasselblad and Fujifilm are renowned for producing high-quality, reliable, and durable cameras and lenses. While the Hasselblad XPan enjoys greater recognition, the Fujifilm TX-1 is equally exceptional. Their lenses are fully interchangeable, differing only in appearance. These modern analogue cameras offer the portability of a 35mm system while delivering the expansive perspective of medium format photography.
Their unique panoramic format ensures a lasting legacy, standing the test of time as a tool for creative storytelling. If you find one at the right price, you’ll discover that mastering its challenging aspect ratio is a rewarding endeavor. The effort and investment required pale in comparison to the stunning results it can produce. And with time, its rarity and desirability may well turn it into an appreciating asset—whether in artistic or financial value.